Does Market Systems Development Work for Women's Financial Empowerment?

Apr 16, 2020 | by The SEEP Network

View Presentation

View Q&A

Funded by the U.K. Department for International Development and working in Jordan and Egypt, the Arab Women’s Enterprise Fund (AWEF) stimulates increased women’s economic empowerment through a market systems approach. AWEF has been one of DFID’s flagship women’s economic empowerment programmes and the first to innovatively apply a market-systems development approach to enhance women’s participation in markets.

Over the past five years of implementation we have learned a lot about the practicalities of applying a market systems development (MSD) lens to delivering access and agency benefits for disadvantaged women. Through our interventions we have aimed to embed new models and practices that change how market actors engage with and empower women as consumers, producers and workers.

As AWEF comes to an end in April 2020, the purpose of this webinar was to share emerging lessons and results on the unique AWEF approach and to present lessons from our Practitioner Learning Brief on Making Digital Finance Work for Women in the MENA Region. The webinar focused on practical learning and aimed to encourage others to apply a similar MSD-Women’s Economic Empowerment (MSD-WEE) approach within existing or new programmes in the MENA region and globally.

For more, download the resource & read the blog on Making Digital Finance Work for Women in the MENA Region: Eight Lessons from the Field.


Nandi_Hall.jpgNandi Hall, Project Director, Arab Women’s Enterprise Fund

Nandi heads the Economic Growth Team for DAI Europe. She has over 15 years’ experience of managing development projects in complex environments both in-country programmes and in head offices and has expertise in private sector development, market systems, and women’s economic empowerment. Nandi is currently the project director for two programmes funded by DFID: the Arab Women’s Enterprise Fund (AWEF) and the DaNa Facility.


fiona_shera_2.jpgFiona Shera, Technical Director, Arab Women's Enterprise Fund

Fiona Shera has over 20 years of experience in international development covering economic management, trade, regional integration and private sector development. Fiona has worked for and with DFID, the World Bank, the EU, NGO sector and for the last 5 years as a consultant. She is the technical lead on Trade and Economic Development in DAI Europe. Through her career Fiona has had a range of roles as a technical adviser and manager covering country programme delivery, economic advice on programmes and management including as Head of DFID’s Trade and Development department, two overseas postings in Tanzania and Ethiopia and two years working as a Country Director for Traidlinks in Uganda.

Chloe_Gueguen.jpegChloé Gueguen, Consultant in Digital Financial Inclusion, Arab Women's Enterprise Fund

Chloé Gueguen is a digital finance specialist and a relentless advocate of leveraging 'Fintech' innovations to create meaningful financial solutions for low-income people, especially poor or disadvantaged women. Chloé co-leads AWEF's Financial Inclusion (FI) program in Egypt. Chloé also works as a part-time consultant for the IFC/World Bank Group, where, as part of the « MENA Banking on Women » Program, she advises financial institutions to better cater to the women’s markets in Morocco and Tunisia. Previously, Chloé worked as a Market Insights Manager for the GSMA Connected Women team, where she advised mobile operators to address the barriers to women accessing mobile money and mobile internet in Africa.

Sabal_Majali.jpgSabal Majali, Market Systems Analyst, Arab Women’s Enterprise Fund

Sabal Al Majali works as a Lead Market Analyst for the Arab Women’s Enterprise Fund (AWEF). Sabal co-leads AWEF's Financial Inclusion (FI) program in Jordan, including designing and developing the FI program strategy, focusing on catalysing access to digital financial services (DFS) among underprivileged women. Sabal holds a bachelor’s Degree of Industrial Engineering from the University of Jordan.

This webinar was hosted by The SEEP Network in collaboration with the Arab Women's Enterprise Fund,
as a part of the Women's Economic Empowerment in Market Systems Learning Series.


Categories: Market Systems Financial Inclusion Women's Economic Empowerment Webinar Womens Economic Empowerment Webinar 2020