Jordan Vision 2025 and Jordan’s Economic Growth Plan acknowledge the significant spillover effects that improved transportation options and increased female labor participation would have on the economy, yet transportation and gender remain treated as separate policy issues. Furthermore, very little attention has been given in policy-making and planning to better adapt the transportation system to the different realities experienced by various groups of actual and potential passengers. This paper will fill that void by demonstrating that the intersection of poor public transportation services and limited private options when combined with financial barriers, safety concerns, and gendered social norms and expectations, represents a major obstacle to women’s economic empowerment. Through an analysis of the financial, safety and social concerns, this paper will demonstrate that applying a gender perspective to the transportation sector is necessary for the development of an effective and inclusive transportation sector. It will be shown that applying a gender perspective in collecting data, creating policies, drafting plans and implementing new services is likely to help increase women’s use of transportation services and thus, improve their mobility. In turn, it is a way to diminish a significant barrier to other governmental goals, namely women’s contributions to the labor market. Based on this analysis, this paper offers recommendations to mend specific barriers that negatively influence women’s use of public and private transportation in Jordan, in an effort to improve gender equality and women’s opportunities to participate in the labor force.