Member organizations of the Donor Committee for Enterprise Development (DCED) use a variety of strategies and approaches to promote WED: women-specific approaches, mainstreaming gender throughout projects, applying a rights-based approach or a combination of all of these. WED projects of all types may be expected to yield detailed lessons on the gender impacts of field level interventions, and on how to assess the gender dimensions of project results. These lessons should help practitioners to maximize the benefits for women of more broadly based PSD projects that may not contain any express intention to promote women’s entrepreneurship but that should, in principle, benefit men and women equitably. Although most are in agreement that WED ‘is good business’, there is a modest body of evidence on impact and what works to foster gender-sensitive private sector development; more needs to be known.