This framework aims to demystify and streamline emergency-focused market analysis by clearly spelling out (1) the most common decisions related to humanitarian programming for which market information is needed; and (2) the pieces of market-related data that are needed to make each of those decisions. It is intended to help humanitarians step away from prescriptive tools and approaches and reconsider the scope and breadth of information that should be gathered about markets, regardless of what tool or approach is being used,as well as the most efficient and effective ways of gathering that information.