This toolkit was developed by Enlace and XacBank as part of The SEEP Network’s Innovations in Youth Financial Services Practitioner Learning Program (PLP), in partnership with The MasterCard Foundation. The purpose of this toolkit is to explore key differences in marketing financial services to youth as compared to adults and to provide tools for practitioners looking to scale up their services through marketing.The objective of this toolkit is to help organizations think through how to effectively market to youth in three critical stages—design, implementation, and evaluation—to reach more young clients in different market segments with innovative financial products and services.

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