The SEEP PLP "Business Development Services (BDS) Market Assessment" researched how market information can inform the design and implementation of interventions to development particular BDS and product markets. The discussion created in this PLP drove participants to conduct and use market assessments to design better programs and more targeted interventions. The USAID-funded program produced the following learning products:

• How To Use Market Assessment Information To Design and Implement a BDS Market Development Program (2005)
• An Inventory of BDS Market Assessment Methods for Programs Targeting Microenterprises (2005)
• Building a Team For BDS Market Assessment And Key Issues to Consider When Starting BDS Market Assessment (2003)
• The Role of the Facilitator: Taking a Systems Perspective (2005)
• BDS in Conflict Environments: Neglected Potential? (2005)
• All Paths Lead to Learning: Common Mistakes in BDS Assessment and How To Avoid Them (2005)
• Information to Action - Tips for Using Market Information when Piloting BDS Market Development Interventions (2005)
• Reaching Low-Income Women with Enterprise Development Services: Challenges and Opportunities (2005)
• Win-win Relationships via Embedded Services: Materials Suppliers and MSEs in South Africa's Construction Sector (2005)

Donor: USAID

Partner Organizations: EDA Rural Systems, Enterpreneurship and Career Development Institute, ITDG, iDE, Jigiyaso Ba Credit Union Federation, MEDA, PKPEK, Swisscontact, Triple Trust Organization, World Education