This comparative case study was developed as part of The SEEP Network’s Innovations in Youth Financial
Services Practitioner Learning Program (PLP) in partnership with The MasterCard Foundation. It examines
the experiences of Catholic Relief Services (CRS)-El Salvador, Enlace and FINCA Uganda as they work
to scale up their youth financial products through incorporation into sustainable business models. For
many financial institutions, youth financial products and services are not fully integrated into organizational
business models since they are often a part of a corporate social mission and generate little initial
financial return. However, in order to effectively reach more youth clients at scale, it is important for
financial institutions to carefully evaluate their youth financial products to determine where they might
fit into the organizational mission and whether they currently are (or ever will be) financially sustainable.
In this document, CRS-El Salvador, Enlace and FINCA Uganda explore considerations around offering
mission-driven and sustainable financial products to youth clients.

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