The indigenous chicken (IC) (Gallus domesticus) production is an important agricultural activity in many households in Kenya. Despite its importance, little research has been carried to enhance its productivity. Focus now is on IC because it presents an ideal poverty-food insecurity exit strategy especially for smallholders. It has been recently noted that market linkages is key in enhancing agricultural productivity and sustainability. However, there is little information on the marketing efficiency of IC in Makueni. Therefore the objective of this study was to analyse the marketing efficiency of the IC market and make policy recommendations to support IC value chain.

Tags: Kenya, market analysis, value chain