Administração da marca de sua associação: A importância estratégica da comunicação integrada de marketing

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Administração da marca de sua associação: A importância estratégica da comunicação integrada de marketing

Aug 10, 2010 | by Chevenee C. Reavis

Com freqüência as associações de microfinanças representam o setor ante diversos grupos de interesse, doadores e público. Esta nota técnica oferece orientações sobre como desenvolver uma estratégia de comunicações eficaz que inclua a mensagem, os canais de entrega, monitoração e avaliação.

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Categories: Microfinance Monitoring and Evaluation Responsible Finance Portuguese Association Services Library Responsible Finance Resource Library Unpublished Resources SEEP Resource Library Resources

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