Enter the A-Card

To address all these obstacles, the Agriculture Card, or A-Card, was designed. More than just a card, A-Card is a new financial model which promotes financial inclusion for smallholder farmers, especially women, by introducing an agricultural loan product with flexible payment terms matched to agricultural production cycles.

The A-Card business model is based on a digitized four-way linkage between the smallholder farmers, commercial banks, MFIs which act as agent banks, and farm input retailers. The commercial bank enters into a bilateral agreement with the MFI regarding profit-sharing from this arrangement. The bank provides the loan to farmers at an annual interest rate of less than 10 percent, with a flexible repayment within a six-month term, unlike standard MFI loans which generally have an annual percentage rate of 25-31 percent and require weekly repayments. The MFI guarantees the loan by maintaining a fixed term deposit with the bank. It also monitors loan repayments and provides capacity building for farmers. Farmers use their land size and crop choice to calculate what inputs they need, and to apply for loans.

Through a Near Field Communication (NFC) technology-based debit card, banks issue an easily accessible debit card-based loan for the smallholder farmers. Local banking agents distribute the cards and provide follow-up. Farmers can go to certified agro-retailers and service providers and use their card to purchase agricultural inputs such as seeds, fertilizers, livestock feed, irrigation, animal vaccination and machinery. Service providers use their NFC-enabled mobile phone to transfer money from the farmer’s account. A-Card thus engages three different stakeholders on one platform - commercial banks, local banking agents and agro-retailers. The system is fully digitized, and fingerprint-scan technology, text message confirmation, and photos on the card provide additional security.

The A-Card model also offers a variety of non-credit services – savings, fixed-term deposits, intra-bank transfers, insurance, and remittance services – to meet the diverse financial needs of smallholder households. Non-financial services include financial education and business planning for smallholder farmers.

How does the A-Card help farmers?

By using the A-Card, farmers increase their production and income. Buying inputs in a timely manner means they can use them at the right time in the season, resulting in higher productivity. The longer repayment time means farmers get better prices because they can store crops for a longer period of time and sell at a higher price. Input retailers also see benefits because they no longer have to sell on credit. Instead, input cost is directly credited to retailers’ accounts when they sell to A-Card users.

The A-card also supports women’s empowerment. Because fingerprint and photo security put women directly in control of their cards, other family members can’t pressure them to spend the money in other ways. It also allows women to get easy access to credit and inputs, which has been a big barrier for women in Bangladesh.

Another lesson learned from the A-Card is that local bank staff didn’t have incentives to sell this product because it was not tied to their performance goals. We are currently working with banks to develop new incentive structures to overcome this.

An individual study shows that farmers who have an A-Card are using proper agricultural practices, resulting in an average 25 percent increase of their production and income. It also found that the model not only helps farmers but also local retailers who are engaged with this system, as they are able to increase their customers and sales by around 20 percent. Banks and agents also benefit as they acquire additional clients.