This document is a summary of the process and insights from the participants of a 2017 Practitioner Learning Group (PLG) on “Shifting Social Norms in the Economy to Create Change at Scale,” hosted by The SEEP Network and Oxfam’s Women’s Economic Empowerment (WEE) in Agriculture Knowledge Hub. It provides an introductory overview to social norms and their relationship to women’s economic empowerment. It also highlights practical tools, approaches and frameworks that practitioners and researchers can use to diagnose, measure and change social norms. Finally, it calls for more systematic collaboration and learning, as addressing social norms change as part of WEE is still a new area of exploration.