This comparative case study was developed as part of The SEEP Network’s Innovations in Youth Financial Services Practitioner Learning Program (PLP) in partnership with The MasterCard Foundation. It examines the experiences of Catholic Relief Services (CRS)-El Salvador, Enlace and FINCA Uganda as they work to scale up their youth financial products through incorporation into sustainable business models. For many financial institutions, youth financial products and services are not fully integrated into organizational business models since they are often a part of a corporate social mission and generate little initial financial return. However, in order to effectively reach more youth clients at scale, it is important for financial institutions to carefully evaluate their youth financial products to determine where they might fit into the organizational mission and whether they currently are (or ever will be) financially sustainable. In this document, CRS-El Salvador, Enlace and FINCA Uganda explore considerations around offering mission-driven and sustainable financial products to youth clients.
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